Principled Branding is infused at every point of customer contact into marketing, public relations and promotions. The result is increased sales, a loyal customer base and a memorable image as a good community partner.
What do you care about?
Your customers want to do business with entities that care. Let us know, and we can help you transform that passion into a loyal customer base.
Research proves more people buy from businesses that support causes.
More customers buy what you're selling.
84 percent of Americans will switch brands to purchase from a company that supports a community cause. Plus, more than half of all Americans would spend more to support a cause.*
Employee performance is better.
87 percent of employees at companies that support their community feel a strong sense of loyalty to the companies for which they work.*
Customers tell their friends, who then become customers.
74 percent of Americans will recommend to others the services of a company that supports a cause, over a company that does not.*
You get more attention in the news media.
80 percent of Americans have positive images of companies that support a cause.
*Source: 2004 Cone Corporate Citizenship Study. The study represents the findings of a telephone survey conducted nationally
among 1,033 adults.
